You Won’t Believe What This Lens Can Do For You!
We’ve been waiting a long time for this lens – you probably have too.
It’s the Fujinon Mk18-55mm: a cine-style lens with the features of an ENG lens.
What do I mean by that? Let me explain.
Our most popular camera is the Sony PXW-FS7. Most clients use Canon L-series lenses with it. These lenses are made for stills shooting – not for shooting video. Because of that, they present the following issues:
- If you set your focus on a subject and then pull back, the subject will go out of focus unless you reset the focus
- You cannot do proper back-focus adjustments – this can make it difficult to focus precisely
- If you do a pull focus, the size of the framed image changes (breathing)
- General handling is just not as quick and easy as with an ENG lens
The Fujinon lens gets rid of these problems. You can operate it like an ENG lens:
Focus: zoom in, set your focus on your subject and pull back to whatever framing you choose – your focus is set! What’s in focus will not change when you reframe.
There is no breathing. When you do a pull focus, the frame stays constant. It doesn’t change.
Also, many cine lenses have a focus rotation of 300 degrees. That requires a fair bit of focus ring turning to get your focus spot on. This means it’s not so easy to focus accurately without a focus puller or follow focus unit. The focus rotation on the Fujinon lens is 200 degrees – you don’t have to turn the focus wheel as much to focus accurately. You can actually do it easily with one hand.
I don’t need to explain to cameramen the benefits the features above offer. As a producer, this lens means you can expect quicker shot set-ups and a far lower chance of any focus issues. Speed, accuracy and convenience.
Another benefit: the Fujinon lens has a smooth aperture control – no clicks when you change t-stop.
And I forgot to make an important point. The Mk18-55mm lens has a native Sony E-mount. This means if you’re using it with a Sony FS7 you don’t need an adaptor. Another hassle eliminated.
The reviews on this lens have been consistently fantastic. This is a huge step forward. We’re now waiting for the 50-135mm lens – due to ship in July but expect delays.
On top of all of the above – this lens is extremely affordable!
To try it, contact firstname.lastname@example.org.
Until next time,