Who We Are
Atlas Television began operating from Dubai Media City in 2003 and is an industry leader in providing professional video crew and kit hire in the UAE and across the Gulf Region.
Today our guiding principles remain exactly the same as when we started. Atlas is committed to providing world-class standards and offers an unrivalled service with competitive pricing. Everyday we strive to exceed our clients’ expectations.
The owner started working in television in Canada in 1982, moved to London in 1988 and has worked internationally since then. That experience has been brought to Atlas in Dubai. Our priority is to create a fantastic experience for our clients: crews that create fantastic images and perfect sound; kit that always performs.
One of our cornerstones is a solid commitment to quality and service – a value that is instilled in every member of the Atlas team. This commitment has helped us achieve a successful track record of delivering first class crews and kits to hundreds of regional and international clients.
Another key premise of ours is to constantly update, upgrade and expand the range of kit available.
For our clients, this means first class crews and first class kits.
Meet the Owner
He started his career in Canada in 1982 as a television reporter with CBC (Canadian Broadcasting Corporation). In 1988 he moved to London to join the international agency, Worldwide Television News, as a writer based at the company’s headquarters. He was soon directing coverage in the field and his assignments included the Bosnia War, the 1994 election of Nelson Mandela and the Rwanda civil war. In 1995, he moved to Hong Kong as WTN’s Asia Bureau Chief, responsible for 17 bureaux in the region. In 1998, Associated Press bought WTN and Cal left to concentrate on starting his own businesses with various partners.
His initial focus was Procam Television, started as a sideline crew/kit hire business in London in 1991. It wasn’t long before Procam had developed into one of the leading crew and kit hire companies in the UK and in 2013 Cal sold his shareholding.
In 2003, Cal co-founded Atlas Television in Dubai and these days he spends his time between Dubai and London.
Reliable Crew & Kit Hire in Dubai Since 2003
Fawad Ul Hassan
Why Choose Us
Client Satisfaction Guaranteed
One of our main priorities is to always deliver complete client satisfaction. Our team is committed to making sure your shoot goes smoothly and that you are completely happy with the results. Our commitment to this is guaranteed. If for some reason you feel we’ve let you down, we will refund any monies paid or, not charge for any service provided that falls short of our standards.
One of our strengths is the expertise we’ve developed since 2003 in providing quality kit and crew hire for hundreds of clients across the UAE and the Gulf region.
Professional Reliable Service Professionalism and reliability is what you’re looking for and our trusted, reliable service carried out by highly qualified professionals supported by the Atlas track record gives you valuable peace of mind.
Gulf Region Experts We’ve been based in Dubai since 2003 and also cover Abu Dhabi and the rest of the UAE. We also cover Bahrain, Kuwait, Oman and Qatar subject to Customs regulations. Our crews know their way around these countries and most have worked throughout the Gulf Region.
First Class Kit Hire Services We guarantee our kit hire service is first class. We honed our skills in the highly competitive London market and we have transferred the tried and tested procedures used there, with some adaptations, to our Dubai operation.
Top of the Range Equipment We carry the latest Sony and Canon digital cinema camcorders and a range of industry standard Sony high definition camcorders. See our full range here.
Expertly Maintained, Industry Standard Equipment All of Atlas Television’s equipment is maintained to the highest standard and we are committed to ensuring it is thoroughly tested before you get it.
Experienced International Crew Our crews can be trusted to deliver to the highest international standards. Mainly from Britain and Australia – all are dedicated professionals committed to their craft. Most of them have been working with us for a minimum of three years and all have been vetted. Read more about the team
Leading Regional and International Clients We regularly work on high-end corporate productions for regional and international clients, television shoots primarily for British and American programmes and multi-camera events.
Extensive Experience in Corporate, TV and Event Shoots Our experience includes Corporate and Commercial shoots, Documentaries, Reality TV, Sports Events and Multi-Camera shoots for Music Gigs, Comedy and other events – the whole range typically covered by professional television location crews.